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Revenue Architecture
CPM geography optimization, monetization stack setup, memberships, fan-funded revenue systems (e-commerce, affiliate deals, merchandise, Super Chat), ad-load strategy, playlists, and full revenue systems engineering.
Audience growth is not enough. Revenue is engineered.
Creators Trust Studios is the operating system behind Latin YouTube monetization—helping creators, entertainment catalogs, and brands turn audience attention into long-term revenue.
THE PROBLEM
Latin creators are not underperforming. They are underpriced.
Across CTS-managed channels, U.S. audiences generate significantly higher advertising value than audiences in most Latin American markets.
The content is identical. The talent is identical. The difference is where the viewer lives and how the channel is monetized.
This is the CPM Geography Gap — the single most important economic fact in the Latin creator economy.
CTS exists to help creators close it.
Avg. Latin America RPM
$0.63
→
Avg. U.S. Audience RPM
$4.23
→
Revenue Opportunity
7x–13x
The same audience can generate 7–13x more revenue depending on geography.
What we do
We rebuild the business behind the channel.
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Platform Intelligence
Proprietary performance intelligence across 100+ Latin creator channels — the rare intersection of Latin creator economics, U.S. monetization understanding, and advertiser-side fluency.
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Rights Management & Catalog Revenue
Content ID enrollment and active claiming for music labels, television libraries, and catalog-heavy entertainment businesses.
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IP Pipeline & Originals
Relationships with Hollywood studios to develop U.S. Hispanic digital originals. Brand-funded content development. Owned-and-operated channels. A creator-to-IP-to-enterprise value pipeline led by Milissa Douponce.
Results Across Managed Channels
What better monetization infrastructure can produce.
Scale
2.3B
Annual Views under management
Reach
100+
Channels supported across creators, catalogs, and media
Opportunity
7x–13x
Revenue Opportunity gap between Latin American and U.S. audiences
Portfolio statistics are based on historical performance across CTS-managed channels and content properties. Results vary by content category, audience composition, geography, monetization strategy, advertiser demand, and channel execution. Historical performance does not guarantee future outcomes.
Who we work with
Three constituencies. One operating system.
Creators
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Individual Creators & Personalities
Established Latin YouTube creators ready to convert audience scale into durable enterprise value through monetization architecture and IP development.
Catalogs
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Media Rights Holders
Music labels, television libraries, and catalog-heavy media businesses requiring active rights management, Content ID claiming, and revenue recovery.
Advertisers
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Brands & Agencies
Advertisers and media buyers seeking premium, brand-safe Latin and U.S. Hispanic inventory, sponsorship opportunities, and partner-led brand integrations across the CTS network. Inquire about inventory available through a YouTube-designated MCN.
Compensation Model
We invest in the channels we believe in.
CTS was built around a simple idea: creator partnerships should be aligned from day one. We do not charge onboarding fees, upfront retainers, or fixed monthly consulting costs. Instead, CTS invests operationally in the channels we choose to support. As those channels grow, we participate in a share of platform-generated revenue—aligning our success directly with creator growth. That investment can include:
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Monetization Strategy
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Metadata Optimization
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Audience Targeting & Discoverability
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Sponsorship Development
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Revenue Infrastructure & Operations
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Long-Term Growth Guidance
Leadership
Who runs this.
Co-Founder
Alfredo Pedroso
Alfredo Pedroso is an expert in media, marketing, and technology with over 20 years of experience driving growth across the US Hispanic, Latin American, and Global markets. He has held senior leadership roles at major ad agencies, Sony Pictures Entertainment, and Teads. As Co-Founder of Creators Trust Studios, Alfredo is dedicated to transforming digital monetization for Latino creators, unlocking access to major advertising budgets, and building strategic enterprise value. He specializes in bridging the gap between brands and the fast-growing creator economy.
He turns complex platform ecosystems into structured success, helping creators build durable revenue streams beyond the algorithm.
Co-Founder
Irving Plonskier
Irving Plonskier is a senior media, advertising, and strategic partnerships executive with over 25 years of experience driving growth and business transformation across the U.S., Latin American, and global markets. Throughout his career, he has held executive leadership roles at premier organizations including Sony Pictures Entertainment, WPP Media, Young & Rubicam, and Labelium, leading large-scale operations, multi-market expansion, and strategic revenue initiatives. As Co-Founder of Creators Trust Studios, Irving works closely with creators and media brands to unlock long-term value through audience growth and monetization strategy.
With deep roots in the U.S. Hispanic and Latin American media landscape, he is known for bringing enterprise-level strategy, relationship building, and commercial thinking to the rapidly evolving creator economy.
Partner & Head of Originals
Milissa Douponce
Milissa Kazuko Douponce has over 25+ years in the entertainment industry as a studio executive and an independent film producer. She began her career in advertising at Grey and McCann, then moved into entertainment at NBCUniversal and most recently at Sony Pictures Entertainment, Hulu and AppleTV. Her commercial instinct and ability to position bold creative voices and translate their vision into market-facing strategies makes her especially well-suited to serve as Head of Content at Creators Trust Studios, where she leads the development of original content and digital IP.
Milissa brings hands-on experience as well as trusted relationships with global creators, filmmakers, and distributors on films such as: Don’t Breathe, Call Me By Your Name, Baby Driver, Escape Room, Searching, and Once Upon a Time… in Hollywood. She holds a B.A. in Visual Design from California State University, Sacramento, a Master of Business Administration from Pepperdine University, and a Masters of Communication from the University of Southern California.
Thought Leadership
The State of En Español YouTube.
Flagship Report · 2026
The CPM Geography Gap
A structural analysis of why Spanish-language audiences generate a fraction of U.S. advertising value — and the monetization architecture that closes the gap.
First Edition · Coming Soon →I.The Geography of Monetization
II.RPM Differentials, Quantified
III.The Hispanic Inventory Opportunity
IV.Revenue Recovery Strategies
V.Building Long-Term Revenue Streams
Frequently asked
Questions investors, brands, and creators ask first.
CTS is a creator infrastructure company. We rebuild the monetization architecture behind Latin YouTube creators, entertainment catalogs, and for the brands that buy Hispanic media — combining revenue engineering, rights management, premium inventory creation, and IP development.
CTS was founded by full-service advertising and media executives who have spent their careers building global brands and monetization strategies. Unlike traditional MCNs built around scale and AdSense revenue share, CTS focuses on deepening and diversifying revenue streams for a select group of creators, entertainment properties, and media businesses. We build the monetization system behind the channel — combining revenue architecture, rights management, premium inventory creation, brand partnerships, and original IP development.
CTS has identified the structural reason why many Latin creators earn less on YouTube: the CPM Geography Gap. Like all media platforms, YouTube generates lower advertising rates in regions such as Latin America, Africa, the Middle East, and Southeast Asia than it does in the United States. As a result, the same video can generate significantly less revenue depending on where the audience is located — even when viewership and engagement are high.
The CPM Geography Gap is the difference in advertising value between audiences in lower-CPM regions and audiences in higher-CPM markets like the United States. CPMs are driven by advertiser demand, market competition, seasonality, and the context in which content appears. Because economies in Latin America, the Middle East, Africa, and Southeast Asia are still developing compared to North America and Europe, advertising rates in those regions are significantly lower. CTS was built to help creators close that gap by increasing access to higher-value audiences and monetization opportunities.
CTS works with major Hollywood studios to help develop U.S. Hispanic digital originals and creator-led IP. Through these relationships, CTS brings forward content concepts that may receive support across financing, distribution, marketing, and broader media development opportunities. The goal is to help creators and entertainment properties expand beyond platform monetization into long-term media and IP growth.
Every channel is different, but CTS begins with a set of proven optimization strategies designed to increase monetization performance. These are primarily focused on improving metadata and discoverability to help content reach viewers in higher-value advertising markets where the channel may be underperforming. Depending on audience geography, catalog depth, and monetization setup, managed channels have achieved 41% first-year revenue growth and, in some catalog cases, 55x increases in monetized views.
The Next Step
Start with the audit.
Every engagement begins with a comprehensive review of your channel's monetization architecture, audience geography, and revenue opportunity. If we believe we can create meaningful value together, we'll tell you exactly where we'd invest.